Marketing automation
Automation saves your teams time and earns the company money, provided you start simple and useful.
Welcome, follow-up and win-back workflows
Abandoned cart recovery for e-commerce
Lead scoring to spot the warmest prospects
Personalisation based on behaviour and what you already know
Opens, clicks and conversions measured at every step
Your prospects do not convert at the same moment. Some are ready, some hesitate, some have forgotten you. Sending everyone the same message wastes the first group and tires the second.
Marketing automation solves that: the right message, to the right person, at the right moment, automatically. Done well, it saves your teams time and earns the company money. Done badly, it becomes a machine nobody understands. So we start simple and useful.
Our approach
- Journey mapping. We identify the decisive moments where an automatic follow-up changes the outcome.
- Priority workflows. We deploy what pays off quickly first: welcome, abandoned cart, follow-up, win-back.
- Scoring and segmentation. We score prospects on behaviour so effort concentrates on the warmest ones.
- Measurement and iteration. We follow opens, clicks and conversions at each step, and keep optimising.
What you get
- Working workflows: welcome, abandoned cart, follow-up, win-back.
- A lead scoring model fitted to your sales cycle.
- A usable segmentation of your database.
- Performance reporting per workflow, with improvement leads.
Who is it for?
For companies sitting on an underused contact base, for teams drowning in repetitive tasks, and for online retailers letting recoverable baskets slip away.
Frequently asked questions
Which tool do we need?
The one that matches your volume and budget. We work with the main platforms; what matters is the workflow, not the brand of the tool.
Does automation replace people?
No, it frees them from repetitive tasks so they can concentrate on high-value relationships.
Where do we start?
With one or two high-impact workflows. We measure, prove the value, then extend. There is no point automating everything at once.