From 1 October, your in-house eco-score obliges you to display the official figure
On 1 October 2026, two transition periods of the French decree on the environmental cost of clothing end. Displaying an environmental score then obliges…
Digital marketing agency
Digital marketing, at last clear and measurable.
Dotsland helps business leaders, brands and online retailers measure their performance, shape their strategy and put it into practice, explaining every step along the way.
20+
years of experience
7
complementary areas of expertise
360°
user-centric approach
Our approach
A world built around the user. A method built around your results.
Digital marketing covers dozens of techniques. Our job: make them readable, bring them together and steer them with data, for continuous transformation rather than a pile of disconnected actions.
01
Coordination
We orchestrate strategy and delivery, working closely with your teams. One point of contact, one overall vision.
02
Knowledge sharing
We explain, we pass on what we know. You stay in control and your teams level up at every step.
03
Creativity
One guiding principle: step off the beaten track to stand out, without ever losing sight of results.
Our expertise
Nine areas of expertise that speak the same language
01
Digital marketing strategy
Objectives, audiences, journeys: a clear roadmap rather than a pile of disconnected actions.
02
Data & Analytics / Performance
Measure to decide: GA4, dashboards, and reading customer journeys.
03
Marketing automation
The right message, to the right person, at the right moment, automatically.
04
Email marketing
Prospecting, loyalty and win-back, respecting your contacts and the GDPR.
05
Acquisition: search, advertising, social
Being visible where your customers look: Google, but also Meta, TikTok, Pinterest and Bing.
06
UX / CRO
Turning visits into results: we remove friction and keep testing.
07
Digital transformation
Long-term support to evolve methods, tools and culture.
08
Artificial intelligence: visibility, use, compliance
Being cited by generative engines, using AI without producing generic content, and staying compliant.
09
E-commerce and marketplaces
Choosing your platform between PrestaShop, WooCommerce, Shopify and Shopware, then selling elsewhere than your own site without losing your margin.
Free tool
Assess your digital maturity in 30 seconds
Answer honestly, the score updates live. Nothing is stored.
I know exactly which channels bring in my customers.
My campaigns are driven by data, not by gut feeling.
I have automated workflows in place (emails, follow-ups).
My site is genuinely built to convert, not just to look good.
I show up on Google where my customers are searching.
My digital strategy is written down and shared with the team.
0
out of 100
Untapped potential
There is real untapped potential here. Let's start by laying clear, measurable foundations.
Discuss your score →The Dotsland method
A virtuous loop, not a one-off siloed project
STEP 01
Measure
Audit and reliable data collection. We start from facts, not hunches.
STEP 02
Understand
Reading journeys and insights. We pinpoint what creates, or blocks, value.
STEP 03
Act
Hands-on delivery, ranked by impact. We execute alongside your teams.
STEP 04
Optimise
Testing and continuous improvement. The loop starts again, one notch higher.
Going further
Strategy is good. Strategy with the right tools behind it is better.
A strategy is only worth as much as the data behind it and the tools that deliver it. We rely on the DataFirefly ecosystem to measure accurately and ship fast.
● Reliable data
Server-Side tracking
Ad blockers, cookie restrictions, strict browsers: client-side measurement keeps losing ground. Server-side tracking restores reliable, long-lasting data, the basis of any serious GA4 setup.
Discover DataFirefly Server-Side →
◆ Tooled-up delivery
E-commerce module marketplace
SEO, conversion, automation, compliance: ready-to-use premium modules for PrestaShop, WooCommerce and Shopware. We deploy what already exists rather than rebuilding it all.
Explore the DataFirefly marketplace →Understanding data and knowing how to use it has become an obvious competitive advantage. My job: making it simple, actionable and creative.
S
Sasha E.
Founder of Dotsland · 20 years of marketing & digital transformation
Dots Papers
Latest Dots Papers
Our most recent analyses, drawn from real client work.
The digital product passport: nobody knows your date, everybody knows the work
Batteries open the ball in February 2027, and textiles follow once their delegated act is adopted. Waiting for your own date is tempting, and…
llms.txt v2: what the new version changes, and what we did with it on our own site
The llms.txt proposal moved to version 2 on 10 August 2026: standard links, Markdown versions of pages, per-subdirectory files. What it changes, what it…
What if we asked your data the right questions?
A first conversation, no strings attached, to frame your challenges.
Get in touch