Data & Analytics / Performance
You only steer well what you measure. We put reliable measurement in place, and dashboards you understand at a glance.
A tagging plan and a clean, compliant GA4 configuration
Clear dashboards built for decisions, not 200 metrics
Reading journeys and pinpointing where visitors drop out
Consent handling and reliability of collection
Concrete recommendations, reassessed regularly
You only steer well what you measure, and you only measure well what is correctly configured. Too many companies have a Google Analytics installed by default, which they never open because it answers no useful question.
We put data back at the service of decisions: clean, compliant tracking, and dashboards that read at a glance. No more 200 metrics that say nothing; just the few indicators that move your business.
Our approach
- Tagging plan. We define what genuinely needs following: conversions, key events, journey steps. We measure what counts, not everything that is possible.
- Clean GA4 implementation. Rigorous configuration, consent handling, data quality control. A sound base you can rely on.
- Decision dashboards. Action-oriented dashboards, designed to answer your business questions rather than to impress.
- Reading and recommendations. We interpret the figures, spot where visitors drop out, and turn that into concrete actions, reassessed regularly.
What you get
- A documented tagging plan and a properly configured GA4.
- A clear dashboard (Looker Studio or equivalent), available to your teams.
- The main friction points of the journey, identified.
- A regular review session with prioritised recommendations.
Who is it for?
For e-commerce and lead generation sites that already have analytics but do not use it, and for any team making decisions on gut feeling for lack of reliable data.
Frequently asked questions
Is our tracking still reliable with blockers and consent?
That is exactly the issue of the moment. We configure measurement that respects consent and, where it makes sense, strengthen collection server-side so you are no longer flying blind.
How many metrics should we follow?
Few, but the right ones. A useful dashboard fits on one screen and answers precise questions.
Do we need to change tools?
Rarely. In the vast majority of cases, a well-configured GA4 and one data visualisation tool are more than enough.
Further reading
- Your tracking may be lying to you in silence. Here is how to see it. The measurement gaps that trigger no alert.
- GA4 is installed everywhere, and badly configured almost everywhere. The settings that change your figures.
- The tagging plan: the document that decides whether your figures are right. What a tagging plan contains, and who writes it.
- Consent Mode v2: advanced mode may be doing nothing for you. The threshold above which modelling actually exists.
- Exporting GA4 to BigQuery: when a smaller company really needs it. When BigQuery earns its place, and when it is spending without a use.
- Audience measurement without consent: what the French regulator actually says. Measuring your audience without collecting consent, and what the exemption really covers.
- Consent rate: what refusal costs your decisions. What refusal costs your channel comparisons, and how to correct for it.
- Choosing a consent management platform: seven criteria and a ten-minute test. What to check before signing, and the test you can run yourself.