The digital product passport: nobody knows your date, everybody knows the work
Batteries open the ball in February 2027, and textiles follow once their delegated act is adopted. Waiting for your own date is tempting, and…
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From 1 October, your in-house eco-score obliges you to display the official figure
On 1 October 2026, two transition periods of the French decree on the environmental cost of clothing end. Displaying an environmental score then obliges you to display the official cost…
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llms.txt v2: what the new version changes, and what we did with it on our own site
The llms.txt proposal moved to version 2 on 10 August 2026: standard links, Markdown versions of pages, per-subdirectory files. What it changes, what it…
Green claims: what French law already bans, and what the 27 September directive adds
From 27 September 2026, Member States must apply the green transition directive. France has only partly transposed it: part of the rules already applies,…
Who pays the customs duty? Since this summer the question runs both ways
The United States suspended its de minimis exemption in August 2025, and the European Union removed its own on 1 July 2026. Small parcels…
Your open rate no longer measures readers, it measures machines
Now that mail clients pre-fetch images to protect privacy, a share of your opens is triggered by servers rather than by readers. Steering your…
Opening a second country: what breaks first, in order
A second country does not double the work of the first, it creates problems that never existed before: two versions competing against each other…
Your customer reviews are the first thing an AI reads about you
AI assistants quote what people say long before they quote what brands claim. Your customer reviews have become a visibility asset, as long as…
On-site search: your most decided visitors spell out their need, and nobody reads it
A visitor who uses the search bar has just written down exactly what they want. That stream of explicit demand ends up in a…
Who decided the order your products appear in? It was not you
The category page is a shop's real window display, and its sort order almost always comes from a default setting nobody ever chose. With…
Selling B2B online without showing your prices, or wrecking your resellers’
The real obstacle to selling B2B online is not technical: a price shown in public becomes everyone's price. Quotes, approved accounts, customer-specific pricing: the…
Your PrestaShop 1.7 no longer receives any security fix
Nothing broke, no letter arrived, the shop takes orders as usual. Three things stopped all the same, on three different dates.