Ask an AI what it thinks of your company
We asked three AI engines what they thought of our own agency. Two say they do not know us, the third invents four different…
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Server-side tracking: when is it worth it?
Server-side is worth its cost when your campaigns optimise on conversions and another situation applies. Not to get past blockers: our test of 14 October 2026 shows a standard setup…
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Are the AI crawlers you allow really getting into your site?
Allowing an AI crawler in robots.txt does not open the door. Our server logs show fake crawlers, crawlers cut off by the host's firewall,…
Batteries: QR code and replaceable battery required from 18 February 2027
From 18 February 2027, all batteries will carry a QR code and appliances must let users replace their battery. What an online shop must…
E-commerce packaging: 50% maximum empty space, and a representative per country
The EU packaging regulation has applied since 12 August 2026. Producer and representative in each delivery country, checks by marketplaces, 50% maximum empty space…
EUDR from 30 December 2026: importing or buying in Europe changes everything
The EU Deforestation Regulation applies from 30 December 2026. Wooden furniture and objects, paper, chocolate, coffee: what is covered, and why importing yourself or…
Product page SEO: writing for Google and AI
A product page that ranks answers shoppers' questions instead of telling a pretty story. Our two-layer method, measured on a fashion store: +78% visits…
Right to repair: the guarantee must rise to 12 months, France is still at 6
The right to repair directive requires a 12-month guarantee extension after a repair, since July 2026. The French Consumer Code still says 6 months.…
Defective products from 9 December 2026: when the online seller becomes liable
The new EU directive on defective products applies to products placed on the market after 9 December 2026. Software becomes a product, and liability…
Marketplace commissions: what is really left on an €89 dress
The clothing commissions of nine European marketplaces, checked on 13 October 2026 on their seller pages: from €7.68 to €14.21 on an €89 dress.…
Return rates: 20% in France, 31% in Germany, 72% on a marketplace
Over twelve months, a fashion brand we work with saw 21.3% of its items come back on its own site and 72.3% on a…
Black Friday 2026: five rules have changed since last year
Withdrawal button, textile places of manufacture, the €2 customs fee, buy now, pay later treated as credit: what has changed since Black Friday 2025,…