Choosing a consent management platform: seven criteria and a ten-minute test
Many banners appear while the trackers are already loading. How to check yours in ten minutes, and which criteria to choose your consent platform…
Dots Papers
Let's talk digital marketing.
Content, GDPR, SEO, SEA, marketing automation, UX… Fascinating subjects, explained simply. Got a topic you would like us to cover? Send it our way.
Exporting GA4 to BigQuery: when a smaller company really needs it
Three limits of GA4 justify an export to BigQuery, the rest is over-engineering. The real cost, the SQL skills required, and why to switch…
Audience measurement without consent: what the French regulator actually says
Most French sites believe they benefit from the CNIL consent exemption. Very few actually meet the six conditions it requires, and Google Analytics is…
Consent rate: what refusal costs your decisions
When 40% of visitors refuse, the problem is not the lost volume: it is that refusals are not spread at random, and that your…
ROAS rewards your worst campaigns, and here is how it manages it
Return on ad spend compares revenue with spend. It ignores margin, returns and discounts, it mechanically favours the campaigns that claim sales you had…
Extra costs discovered at payment are the leading cause of basket abandonment, and no email fixes that
The recovery email is the most profitable automation flow, and it is the third lever to pull, not the first. The leading cause of…
A return never appears as a cost, which is why it never gets fixed
In a shop's accounts a return reads as a refund, never as an expense. The line becomes invisible while it can absorb a whole…
Your product pages do not rank because they compete with each other
The usual suspect is the copied supplier description. The real cause is elsewhere: your product page is up against your own category page, and…
Your site did not slow down, and yet it turned amber
The threshold did not move, your traffic did. The assessment runs at the 75th percentile of real visitors over 28 days, and only 48%…
Product safety: the rule applies to your existing catalogue, not just new lines
The regulation has applied since December 2024, including to listings published before. And the information must appear in the listing itself, not behind a…
Ads have arrived in ChatGPT, and buying them is not the urgent part
Advertiser sign-up opened on Monday, serving waits on a business verification. That queue is exactly the time it takes to wire up measurement, and…
Being cited by an AI happens 99% somewhere other than your site
ChatGPT names a brand in only a tiny fraction of its answers, and the sources it favours do not belong to you. What that…