In brief
- Since 10 July 2026, new clothing, footwear and household linen sold online in France must show where they were made. This is Article 2 of the law of 8 July 2026, now Article L. 541-9-1-2 of the French Environment Code.
- The information goes next to the price, in characters the same size as the price. In our reading, a tab at the bottom of the page does not meet that requirement.
- The article refers to no implementing decree, and Légifrance lists it as in force since 10 July. It sets no turnover threshold and names no category of business.
- This obligation targets the product, whoever sells it, whereas most of the law’s other measures target ultra-fast fashion.
- The data has to be collected from your suppliers: the country where the fabric was woven, the one where it was dyed and the one where the garment was sewn.
Since 10 July 2026, any site selling a new textile product in France has had to show its places of manufacture next to the price, in characters the same size as the price. The law of 8 July 2026 does not refer to a country of origin: it says “places”, in the plural. Putting the line on the product page is quick, but the data that fills it sits with your suppliers.
Does this apply to you?
- Do you sell new clothing, footwear, household linen or home textiles other than furnishings online to consumers in France? The rule covers you, whether you make those products or resell them.
- Do your product pages show where each item was made, next to the price and in the same type size? Without that line, a page has fallen short of the text since 10 July 2026.
- Do you know, for each product, the country where it was woven, dyed and made up? Where the answer is missing, the work starts with your suppliers.
Textile places of manufacture in the law of 8 July 2026
Law no. 2026-602 of 8 July 2026, published in the Journal officiel on 9 July, aims to reduce the environmental impact of the textile industry. Its Article 2 creates Article L. 541-9-1-2 of the Environment Code, which is a single sentence. In our translation: “The places of manufacture of the product referred to in point 11 of Article L. 541-10-1 sold online must be brought to the consumer’s attention clearly and legibly on the digital platform, in characters of a size equal to that of the price indication and close to it.”
The products covered are those in point 11 of Article L. 541-10-1: new textile clothing, footwear and household linen intended for consumers, along with new household textile products, except those that are furniture items or used to protect or decorate furniture. A T-shirt, a pair of sandals, a duvet cover and a tea towel are all in scope. A sofa cover, in our reading, is not.
The obligation applies to the product “sold online” and to information given “on the digital platform”: your website, your app and, in our reading, the listings you publish on a marketplace. This article does not apply to physical shops.
On format, the requirements apply together: clear and legible information, characters the same size as the price, and a position close to the price. Size is the most concrete constraint, because the text says “equal”, not “at least equal”.
When does it apply, and is a decree needed first?
The law sets no specific date for Article 2. In that case, the French Civil Code provides that a law comes into force the day after its publication, which gives 10 July 2026. That is the date Légifrance shows for this article in the consolidated version of the code.
The article refers to no decree. Article 1, for its part, defines ultra-fast fashion and leaves its thresholds to a Conseil d’État decree. The Ministry for Ecological Transition writes that “some provisions require implementing texts to be published”, giving as an example the criteria for identifying ultra-fast fashion businesses. In our reading, the display of places of manufacture is not one of them: the sentence stands on its own. As of 30 September 2026, we had found no official guidance note or FAQ devoted to this obligation.
The “anti fast-fashion” law reaches beyond fast fashionMost of the law’s measures, from penalties to the advertising ban, do target ultra-fast fashion. Article 2 never mentions it. It targets the product, not the seller’s business model: a small brand sewing in France or a shop reselling twelve labels is covered just as much as a giant of the sector.
The law does not say which places to show
The only text that defines manufacturing stages for these same products is the traceability strand of the 2020 French anti-waste law, detailed by decree in 2022. Article R. 541-228 of the Environment Code describes traceability for a textile as the country where each of the following operations mainly takes place, where they exist: weaving, dyeing and printing, and making up. For footwear, the stages are stitching, lasting and finishing. The page that Vie publique, the French administration’s public information site, devotes to the law makes the same point: places of manufacture, “tissage, teinture, confection…” (weaving, dyeing, making up).
In our reading, that is the grid to follow: three stages, one country per stage. No official source has confirmed it for Article 2, but a display built on the only existing definition is easier to defend than a single “Made in Portugal”.
Yet until now nothing required a small brand or a reseller to collect this information. The traceability obligation that dates from 2020 only applies to producers, importers and other businesses placing products on the market with more than €10 million in turnover on these products and at least 10,000 units a year placed on the French market. It is met through a digital product sheet, a page separate from the sales page, and publishing it is the producer’s job.
The new article takes up none of these thresholds, and it does not say who must display the information: the sentence is in the passive voice. In our reading, it is whoever sells online, since the information has to appear on their platform. It is the same shift we described in our article on the environmental cost of clothing, which a third party can now calculate: data that used to sit with the manufacturer is moving up onto the product page. As with regulated green claims, whatever the page asserts must be backed up, and the proof often sits with the weaver or the dyer.
How do you bring your product pages up to standard?
In the method we use, collecting data from suppliers takes longest: start it as soon as the inventory is done, and the steps after it go quickly.
- List the products in scope. Export your catalogue and flag everything covered by point 11: clothing, footwear, household linen, new household textiles other than furnishings. Do not forget items sold only on a marketplace, or colour variants made somewhere other than the base model.
- Collect the places of manufacture from your suppliers. For each product, ask for the country of weaving (knitting and non-wovens included, according to the ministry’s traceability FAQ), of dyeing and printing, and of making up. For footwear, stitching, lasting and finishing. Ask for a written, dated answer and keep it. If you resell brands above the 2020 thresholds, their online traceability sheet already lists these countries: start there.
- Store the data as product attributes, one per stage. Not in the description, and not in a single “origin” field. Structured attributes can be reused on the product page as well as in your marketplace feeds.
- Display them next to the price, at the same size. Just below the price or on the same line, in the same font size. We recommend a short format: “Weaving: Italy · Dyeing: Italy · Making up: Portugal”. If the place changes with the variant, the display has to change with it.
- Check on mobile, then wherever the price appears. On a small screen, the information must not slip below the buy button, away from the price. To compare sizes, right-click and choose “Inspect” on the price and on the line to see their font sizes. Then check your category pages and your marketplace listings. The text does not say which page it means: in our reading, the product page is the minimum, and listings that show a price deserve an explicit decision rather than being forgotten.
Display options, measured against the text
| Approach | What you get | Who it suits |
|---|---|---|
| Product attributes displayed by the theme | A line generated next to the price, at its size, for every product with data. Also feeds your listings elsewhere | Any catalogue beyond a few dozen products |
| Text block entered by hand near the price | Meets the format if the block is well placed and sized. Fragile: one copied page overlooked, and the error spreads | Small, stable catalogues, as a stopgap |
| Information in a “Composition” tab | In our reading, insufficient: neither close to the price nor at its size. Useful alongside, to detail the stages | Nobody, as the only solution |
| Digital traceability sheet (2020) | Mandatory for producers above the thresholds, on a dedicated page. Does not replace the display next to the price required since July 2026 | Brands above the thresholds, and their resellers as a data source |
The digital sheet remains the source for brands that must publish one, attributes carry the display, and the tab can detail what the line next to the price sums up.
A tool has to track each stage, variant by variant
To keep this display accurate over time, these are the points we check in a tool.
- Separate attributes for each manufacturing stage, which can be attached to a variant as well as to the product.
- Bulk import from supplier files, keeping the date and source of each piece of data.
- A configurable display next to the price that automatically picks up the price’s font size, rather than a size fixed once and for all.
- A list of in-scope products with no data, so you know each week what is still to collect.
A well-placed display is worthless if the line says “Portugal” because that was the only country known when the data was entered. If you want to review what your suppliers have already sent you and organise the update of your product pages, from supplier file to marketplace listings, get in touch with our team: it is part of our e-commerce and marketplaces expertise.
Sources
- Law no. 2026-602 of 8 July 2026 to reduce the environmental impact of the textile industry, JORF no. 159 of 9 July 2026, Articles 1 and 2, Légifrance (in French). View
- French Environment Code, Articles L. 541-9 to L. 541-9-10, consolidated version, including Article L. 541-9-1-2 “in force since 10 July 2026”, Légifrance (in French). View
- French Environment Code, Article L. 541-10-1, point 11, Légifrance (in French). View
- French Civil Code, Article 1, entry into force of laws, Légifrance (in French). View
- French Environment Code, Articles R. 541-227 to R. 541-230, consumer information on environmental qualities and characteristics, Légifrance (in French). View
- Decree no. 2022-748 of 29 April 2022 on consumer information about the environmental qualities and characteristics of waste-generating products, Légifrance (in French). View
- Ministry for Ecological Transition, FAQ on the decree on consumer information about environmental qualities and characteristics, version of 18 October 2023 (in French). View
- Ministry for Ecological Transition, “Réduire l’impact environnemental de l’industrie textile : loi du 8 juillet 2026”, published 20 July 2026 (in French). View
- Vie publique, “Loi du 8 juillet 2026 visant à réduire l’impact environnemental de l’industrie textile”, last updated 1 September 2026 (in French). View
FAQ
I don’t do ultra-fast fashion: does this apply to me?
Yes, if you sell new clothing, footwear or household linen online to consumers in France. Article L. 541-9-1-2 targets the product, whatever the seller’s business practices, and it sets no size threshold. The measures aimed at ultra-fast fashion, such as penalties and the advertising ban, are in other articles of the same law.
Should I give a country, a town or the workshop?
The text says “places of manufacture” without specifying the level of detail. In our reading, one country per stage is enough: it is the level the Environment Code already uses for the traceability of these same products, with weaving, dyeing and printing, and making up. Nothing stops you being more precise if it helps you sell, as long as you can prove it.
My supplier doesn’t know where the fabric was dyed: what now?
Go one step further back: the garment maker knows its fabric supplier, which knows its dyer. For a product made of several parts, the ministry’s traceability FAQ uses the country where the largest share of the fibres by mass is processed. While you wait, invent nothing: show what you can verify, and chase up the rest.