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In 2023 everyone announced the disappearance of third-party cookies in Chrome. Google backtracked, then buried Privacy Sandbox. What that really changes for your measurement.
The data your customers declare survives browsers, blockers and third-party cookies. Here are the six moments to ask for it, and what to offer…
Two people, two figures for the same question: that is what happens without a tagging plan. Naming conventions, the parameters that matter, event duplication,…
Five uses of AI that produce a measurable result in a small company, three promises that do not hold yet, and the shift of…