Being cited by an AI happens 99% somewhere other than your site
ChatGPT names a brand in only a tiny fraction of its answers, and the sources it favours do not belong to you. What that…
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Content, GDPR, SEO, SEA, marketing automation, UX… Fascinating subjects, explained simply. Got a topic you would like us to cover? Send it our way.
You can be exempt from accessibility, just not the way you imagine
Two regimes everyone conflates. A micro-enterprise providing services is exempt from everything. Disproportionate burden exempts nothing wholesale: it is calculated, documented, declared to the…
Accessibility: the problem is not your home page, it is your checkout
The obligation has applied since June 2025. Audits concentrate on the home page, while the real blockages happen at payment, where the failure shows…
Announcing a discount: your late October promo sets November’s crossed-out price
The reference price is a rolling thirty-day minimum, and that minimum includes your own promotions. A discount placed inside that window lowers the reference…
This site went from 73 to 99: two of the fixes changed nothing
Two runs of the same tool, one minute apart, with nothing changed in between: 96, then 100. Here are the six fixes applied to…
Consent Mode v2: advanced mode may be doing nothing for you
Advanced mode only earns its keep above volume thresholds that Google publishes and that many smaller companies never reach. How to tell which side…
French e-invoicing: the date that concerns you is closer than you think
Most online retailers remember 2027. The real deadline is 1 September 2026, it applies to every company in France, and it is not about…
Opening a marketplace without losing your margin
Catalogue mapping, prices per country, and the trap of providers who publish on your behalf. Why we advise running your marketplaces yourself.
The AI Act applies to your online shop. Yes, yours.
Chatbot, recommendations, AI-written product pages: your shop already uses AI, and the AI Act applies. What the regulation asks of an online retailer, and…
Your tracking may be lying to you in silence. Here is how to see it.
GA4 counting a sale twice, invisible conversions, consent badly reported: broken tracking never warns you. A consultant's audit method, with a real case.
GDPR and email collection: form, proof and hygiene
A badly worded sign-up form makes a whole database unusable. What to display, what to keep as proof, and what has changed since February…
Marketing automation: set up your first scenario in two weeks
Never automated anything? Here is the first scenario to set up: the data to check, the exact trigger, three messages and the tests before…