Marketing automation: set up your first scenario in two weeks
Never automated anything? Here is the first scenario to set up: the data to check, the exact trigger, three messages and the tests before…
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Content, GDPR, SEO, SEA, marketing automation, UX… Fascinating subjects, explained simply. Got a topic you would like us to cover? Send it our way.
SEO, search ads, social: who does what, and how to split a tight budget
SEO buys durability, search ads buy immediacy, social buys awareness. How to split a tight budget between the three, and the trap of deciding…
UX friction: a page-by-page diagnosis of your site
Friction is not found at random: each type of page has its typical failures. Where to look, screen by screen, and how to check…
Content marketing: who writes, at what pace, at what cost
One article a month kept up for twelve months beats four a month abandoned in April. How a small business organises its content production:…
E-commerce calendar: which lever to activate at what time of year
The content that will sell in November is written in May. How to spread SEO, advertising, email and automation over twelve months, instead of…
Content audit: what to do with articles that bring in nothing
A hundred articles published, ten that bring something in. The decision grid that tells you, page by page, whether to keep, update, merge or…
Influencer marketing: who it really works for
Many businesses pay for a borrowed audience believing they are buying traffic. What influence really produces, when it pays, and when it never does.
SEO and content marketing: the method that holds in 2026
AI summaries capture a share of informational searches. How to structure your content to be cited by these engines, and the 90-day plan to…
E-commerce marketing automation: the 3 scenarios that pay
An online shop with no CRM team does not need twenty scenarios. It needs three, set up in the right order, on reliable customer…
The online purchase journey, from first visit to repurchase
A customer rarely needs just one visit to decide. The six stages of their journey, what to provide at each, and why last click…
CRO: the method when your traffic is too low for A/B testing
A site with 3,000 sessions a month cannot run a classic A/B test. The CRO method that still holds: reliable measurement, friction by step,…
Why you rather than someone else: the differentiation test
Open three competitors' sites and hide the logos: if you can no longer tell who is who, your differentiation does not exist. Six axes,…