← All areas of expertise
Expertise 04

Email marketing

Email remains the most profitable channel when it respects the recipient. We build a relationship, not spam.

Newsletters GDPR Segmentation A/B testing Deliverability
In brief

Building lists of genuinely consenting contacts, GDPR compliant

Newsletters, prospecting sequences and loyalty sequences

Segmentation and A/B testing of subject lines and content

Monitoring deliverability and sender reputation

Reading results to improve every next campaign

Year after year, email remains the most profitable channel in digital marketing. On one condition: respect the recipient. A bought list hammered with messages builds nothing; a consenting list treated well becomes a lasting asset.

We build a relationship, not spam. Prospecting, newsletters, loyalty, win-back: every send strengthens trust and serves a measurable objective.

Our approach

  1. Consenting collection. Building and cleaning GDPR-compliant lists: deliverability starts there.
  2. Segmentation. Relevant messages to defined segments, rather than one send to the whole database.
  3. Creation and sending. Subject lines, content and design tested with A/B, to maximise opens and engagement.
  4. Analysis and deliverability. We follow results, watch sender reputation and improve each following campaign.

What you get

  • Email templates in your brand, responsive and tested.
  • An editorial calendar and sequences: prospecting, loyalty, win-back.
  • A clear segmentation of your database and an A/B testing routine.
  • Reporting that includes deliverability, not just opens.

Who is it for?

For brands sitting on a dormant email base, for online retailers who want to raise customer lifetime value, and for any company that wants to do email properly.

Frequently asked questions

How do we stay GDPR compliant?

Explicit consent, proof of opt-in, simple unsubscribe and clean data handling. We put the framework and the right habits in place.

How often should we send?

Often enough to exist, not so often that people tire. The right frequency depends on your audience, and we calibrate it with data.

How do we avoid the spam folder?

A clean list, technical authentication (SPF, DKIM, DMARC), quality content and real engagement. Deliverability is built, it cannot be bought.

Rarely on its own: this expertise delivers most when combined with the others. See all →