On-site search: your most decided visitors spell out their need, and nobody reads it
A visitor who uses the search bar has just written down exactly what they want. That stream of explicit demand ends up in a…
Archive
Category: Digital Marketing
Acquisition, conversion, e-commerce and compliance: the ground a marketing team actually works on.
Who decided the order your products appear in? It was not you
The category page is a shop's real window display, and its sort order almost always comes from a default setting nobody ever chose. With…
Selling B2B online without showing your prices, or wrecking your resellers’
The real obstacle to selling B2B online is not technical: a price shown in public becomes everyone's price. Quotes, approved accounts, customer-specific pricing: the…
Your PrestaShop 1.7 no longer receives any security fix
Nothing broke, no letter arrived, the shop takes orders as usual. Three things stopped all the same, on three different dates.
Choosing a consent management platform: seven criteria and a ten-minute test
Many banners appear while the trackers are already loading. How to check yours in ten minutes, and which criteria to choose your consent platform…
Exporting GA4 to BigQuery: when a smaller company really needs it
Three limits of GA4 justify an export to BigQuery, the rest is over-engineering. The real cost, the SQL skills required, and why to switch…
Audience measurement without consent: what the French regulator actually says
Most French sites believe they benefit from the CNIL consent exemption. Very few actually meet the six conditions it requires, and Google Analytics is…
Consent rate: what refusal costs your decisions
When 40% of visitors refuse, the problem is not the lost volume: it is that refusals are not spread at random, and that your…
ROAS rewards your worst campaigns, and here is how it manages it
Return on ad spend compares revenue with spend. It ignores margin, returns and discounts, it mechanically favours the campaigns that claim sales you had…
Extra costs discovered at payment are the leading cause of basket abandonment, and no email fixes that
The recovery email is the most profitable automation flow, and it is the third lever to pull, not the first. The leading cause of…
A return never appears as a cost, which is why it never gets fixed
In a shop's accounts a return reads as a refund, never as an expense. The line becomes invisible while it can absorb a whole…
Your product pages do not rank because they compete with each other
The usual suspect is the copied supplier description. The real cause is elsewhere: your product page is up against your own category page, and…