# Dotsland

> Digital marketing consultancy for French SMEs and mid-market companies. We measure before we recommend: tracking reliability, prioritised strategy, acquisition and conversion steered by data. Based in France, part of the same group as Datafirefly Limited, publisher of the server-side tracking platform and of the e-commerce module marketplace.

This file describes the reference content published by Dotsland. The content may be indexed, summarised and quoted, provided the source is attributed to dotsland.com with a link to the original page.

- Primary language: French. This English edition covers the same nine areas of expertise and a growing selection of articles.
- Contact: contact@dotsland.com
- Publisher: Sasha El Mogherbi, sole trader, 54 boulevard Sérurier, 75019 Paris, France. SIRET 924 075 211 00012.
- Areas of expertise: measurement and analytics, GDPR and consent compliance, organic and paid search, marketing automation, email, conversion optimisation, digital transformation, e-commerce and marketplaces, artificial intelligence
- French edition of this file: https://dotsland.com/llms.txt

## Expertise

The nine areas we work in, each with its method and its deliverables.

- [Digital marketing strategy for SMEs: framing and roadmap](https://dotsland.com/en/expertise/digital-marketing-strategy/): Objectives, audiences, channels, KPIs: we build a readable, prioritised marketing roadmap shared with your teams, rather than a list of actions.
- [Data and analytics: measure to decide (GA4, dashboards)](https://dotsland.com/en/expertise/analytics-and-performance/): A clean, compliant GA4 tagging plan, decision-oriented dashboards, and a clear reading of journeys and drop-out points. Reliable measurement before any budget call.
- [Marketing automation: workflows that pay, without the machine](https://dotsland.com/en/expertise/automation-workflows/): Abandoned cart, welcome, win-back, lead scoring: we deploy the profitable workflows first, measured on revenue generated rather than open rates.
- [GDPR email marketing: deliverability, segmentation, conversion](https://dotsland.com/en/expertise/email-marketing-gdpr/): Genuinely consenting lists, prospecting and loyalty sequences, deliverability and sender reputation monitored. Email that pays without damaging the brand.
- [Acquisition: SEO, Google Ads, Meta, TikTok, Pinterest, Bing](https://dotsland.com/en/expertise/acquisition-search-advertising-social/): Organic search, search advertising on Google and Microsoft Ads, social advertising on Meta, TikTok, Pinterest and LinkedIn. One arbitrage logic, steered on cost per acquisition.
- [UX and CRO: turning your visits into measurable results](https://dotsland.com/en/expertise/ux-and-cro/): An audit of journey friction, cross-checked against your real data. Hypotheses ranked by impact, tested and validated. A method suited to moderate-traffic sites.
- [Digital transformation: methods, tools and skills](https://dotsland.com/en/expertise/digital-transformation/): Maturity assessment, tool choices without building a monster, change management and team training. Support over time, not a one-off intervention.
- [AI: being cited by engines, using it, staying compliant](https://dotsland.com/en/expertise/artificial-intelligence/): 58% of Google searches end without a click. Ranking is no longer enough, you have to be cited. Citability audit, framed use of AI and AI Act compliance.
- [E-commerce: choosing your platform and integrating a marketplace](https://dotsland.com/en/expertise/ecommerce-and-marketplaces/): PrestaShop, WooCommerce, Shopify, Shopware: what each does well and what it imposes. Then connecting a marketplace without losing margin or being delisted.

## Dots Papers, long-form articles

Articles written by consultants from real engagements. Each answers one precise question and opens with a summary you can quote directly.

- [PageSpeed score: what paid off, and the two fixes that did nothing](https://dotsland.com/en/optimisations-that-changed-nothing/): Six fixes measured one by one on a site taken from 73 to 99, two of them removed for lack of effect. And why a single PageSpeed run proves nothing.
- [French e-invoicing: the real date for your shop](https://dotsland.com/en/french-e-invoicing-ecommerce/): Most remember 2027. Receiving applies to every company in France from 1 September 2026. What the reform really changes for an online retailer.
- [Opening a marketplace without losing your margin](https://dotsland.com/en/opening-a-marketplace-without-losing-margin/): Catalogue mapping, prices built backwards, and the trap of providers who publish your catalogue on your behalf. Why you should run your marketplaces yourself.
- [AI Act and e-commerce: what applies to your shop](https://dotsland.com/en/ai-act-ecommerce-obligations/): Chatbot, recommendations, AI-written product pages: your shop already uses AI, and the AI Act applies. What the regulation asks of an online retailer, and how to get started.
- [Broken tracking: how to know if your figures are lying](https://dotsland.com/en/tracking-server-side-lying-in-silence/): GA4 doubling sales, invisible conversions, consent badly reported: the five-check audit method, with a real case of double counting.
- [Badly configured GA4: the settings to fix first](https://dotsland.com/en/ga4-badly-configured/): Retention at 2 months, internal traffic unfiltered, payment referrals forgotten: the 7 default GA4 settings that skew your figures, and what to set.
- [Cookie banner: how to design it and write it](https://dotsland.com/en/cookie-banner-design-and-wording/): Refusal as easy as acceptance, purposes in one sentence, videos loaded after agreement: the design method and the six-point banner review.
- [Consent Mode v2: advanced mode is not for everyone](https://dotsland.com/en/consent-mode-v2-what-google-expects/): Modelling starts at 700 ad clicks over seven days per country. Below that, advanced mode adds nothing over basic mode. How to tell which side you are on.
- [GDPR marketing: the 5 workstreams to keep in order](https://dotsland.com/en/gdpr-day-to-day-marketing/): Records, retention, processors, deletion requests, breaches: the 5 GDPR workstreams that land on marketing, and the ten-point checklist.
- [The end of third-party cookies: what really changed by 2026](https://dotsland.com/en/third-party-cookies-what-changed/): Google gave up removing third-party cookies and withdrew Privacy Sandbox in October 2025. Why your measurement degrades anyway, and what to do about it.
- [First-party data: building your base from scratch](https://dotsland.com/en/first-party-data-from-scratch/): Three families of data, six moments to collect without breaking the sale, and the maintenance method: how to build a customer base that belongs to you.
- [Tagging plan: the method for figures you can trust](https://dotsland.com/en/tagging-plan-web-optimisation/): Without a written tagging plan, two people give two figures. Naming, the parameters that count, a validation routine and a template ready to copy.
- [AI marketing for SMEs: what works, what does not](https://dotsland.com/en/ai-marketing-sme/): Five uses of AI that genuinely measure up in a small company, three promises that do not hold, and why being cited by an assistant matters as much as a click.

## Resources

Tools usable as they are, published with nothing asked in return, and with their limits stated. Gathered at https://dotsland.com/en/resources/

- [Retail calendar 2026-2027: Europe, US, Australia](https://dotsland.com/en/retail-calendar/): 58 retail peaks, each with the date from which a promotion damages your reference price. A calendar to subscribe to, carrying 37 price-freeze alerts.
- [E-commerce compliance calendar: deadlines and when to start](https://dotsland.com/en/ecommerce-compliance-deadlines/): What already applies, what is coming, and for each deadline the date by which you need to have started. Subscribable, with alerts at D-90 and D-30, so it corrects itself when a date moves.
- [E-commerce compliance: what your platform does, and what it does not](https://dotsland.com/en/ecommerce-compliance-platform-matrix/): Six European obligations across PrestaShop, WooCommerce, Shopify and Shopware: what is native, what needs a module, what stays on you. Main finding: on the 30-day reference price, not one of the four platforms keeps your price history. Verification method exposed, page dated.
- [Building the POAS column in Google Ads](https://dotsland.com/en/poas-column-google-ads/): POAS compares margin to ad spend, and its break-even is 1 whatever the sector, which ROAS can never tell you. The two formulas, how to send the margin, and the traps, step by step.
- [Am I above the Consent Mode modelling threshold?](https://dotsland.com/en/consent-mode-modelling-threshold/): A checker comparing your volumes to the thresholds Google publishes, with an immediate verdict. The calculation runs in the browser, nothing is sent or stored.

## Main pages

- [Digital marketing consultancy for SMEs and mid-market](https://dotsland.com/en/): We measure before we recommend: reliable tracking, prioritised strategy, acquisition and conversion steered by data. Advice and delivery, without the jargon.
- [Our digital marketing expertise](https://dotsland.com/en/our-expertise/): Strategy, data and analytics, automation, email, acquisition, UX and CRO, digital transformation, artificial intelligence, e-commerce. What we actually do, and how we measure it.
- [About Dotsland, a digital marketing consultancy](https://dotsland.com/en/about/): A consultancy that measures before it recommends. Our method, our positioning, and our link with Datafirefly, publisher of the tracking platform.
- [Dots Papers: Dotsland's digital marketing notebook](https://dotsland.com/en/dots-papers/): Tracking, GDPR, GA4, automation, CRO: concrete analysis drawn from real engagements, written by a consultant for decision-makers in a hurry.
- [Contact: let's talk about your digital marketing](https://dotsland.com/en/contact-us/): A project, a doubt about your figures, an advertising budget that underperforms? Write to us. A first conversation, no commitment, to frame what you actually need.

## Notes for engines and assistants

- Every English page declares its French counterpart with an hreflang link. The French edition is the reference version and is published first.
- Articles are written by a named consultant, not generated. Each one opens with a short summary meant to be quoted.
- Figures are dated. Where no reliable source exists, the mechanism is described rather than a number invented.
- XML sitemap: https://dotsland.com/sitemap_index.xml