# Dotsland: areas of expertise

> The areas in which Dotsland, a digital marketing consultancy for French SMEs and mid-sized companies, works: for each one, the method and the deliverables. Every link below points to the Markdown version of the page.

This file covers the pages under https://dotsland.com/en/expertise/. The main English index of the site is https://dotsland.com/en/llms.txt

## Areas of expertise

- [Digital marketing strategy](https://dotsland.com/en/expertise/digital-marketing-strategy/index.md): Objectives, audiences, channels, KPIs: we build a readable, prioritised marketing roadmap shared with your teams, rather than a list of actions.
- [Data & Analytics / Performance](https://dotsland.com/en/expertise/analytics-and-performance/index.md): A clean, compliant GA4 tagging plan, decision-oriented dashboards, a reading of journeys and drop-out points. Reliable measurement before any budget call.
- [Marketing automation](https://dotsland.com/en/expertise/automation-workflows/index.md): Abandoned cart, welcome, win-back, lead scoring: we deploy the profitable workflows first, measured on revenue generated rather than open rates.
- [Email marketing](https://dotsland.com/en/expertise/email-marketing-gdpr/index.md): Genuinely consenting lists, prospecting and loyalty sequences, deliverability and sender reputation monitored. Email that pays without damaging the brand.
- [Acquisition: search, advertising, social](https://dotsland.com/en/expertise/acquisition-search-advertising-social/index.md): Organic search, search ads on Google and Microsoft Ads, social ads on Meta, TikTok, Pinterest and LinkedIn. One arbitrage, steered on cost per acquisition.
- [UX / CRO](https://dotsland.com/en/expertise/ux-and-cro/index.md): An audit of journey friction, cross-checked against your real data. Hypotheses ranked by impact, tested and validated. Suited to moderate-traffic sites.
- [Digital transformation](https://dotsland.com/en/expertise/digital-transformation/index.md): Maturity assessment, tool choices without building a monster, change management and team training. Support over time, not a one-off intervention.
- [Artificial intelligence: visibility, use, compliance](https://dotsland.com/en/expertise/artificial-intelligence/index.md): 68% of Google searches end without a click. Ranking is no longer enough, you have to be cited. Citability audit, framed use of AI and AI Act compliance.
- [E-commerce and marketplaces](https://dotsland.com/en/expertise/ecommerce-and-marketplaces/index.md): PrestaShop, WooCommerce, Shopify, Shopware: what each does well and what it imposes. Then connecting a marketplace without losing margin or being delisted.