# Email marketing

> Email remains the most profitable channel when it respects the recipient. We build a relationship, not spam.

- Original page: https://dotsland.com/en/expertise/email-marketing-gdpr/
- Language: en
- Published: 2026-08-07T13:52:19+02:00
- Updated: 2026-09-21T20:36:17+02:00
- Publisher: Dotsland, https://dotsland.com/en/

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## In brief

- Building lists of genuinely consenting contacts, GDPR compliant
- Newsletters, prospecting sequences and loyalty sequences
- Segmentation and A/B testing of subject lines and content
- Monitoring deliverability and sender reputation
- Reading results to improve every next campaign

Year after year, email remains the most profitable channel in digital marketing. On one condition: respect the recipient. A bought list hammered with messages builds nothing; a consenting list treated well becomes a lasting asset.

We build a **relationship**, not spam. Prospecting, newsletters, loyalty, win-back: every send strengthens trust and serves a measurable objective.

## Our approach

1. **Consenting collection.** Building and cleaning GDPR-compliant lists: deliverability starts there.
2. **Segmentation.** Relevant messages to defined segments, rather than one send to the whole database.
3. **Creation and sending.** Subject lines, content and design tested with A/B, to maximise opens and engagement.
4. **Analysis and deliverability.** We follow results, watch sender reputation and improve each following campaign.

## What you get

- Email templates in your brand, responsive and tested.
- An editorial calendar and sequences: prospecting, loyalty, win-back.
- A clear segmentation of your database and an A/B testing routine.
- Reporting that includes deliverability, not just opens.

## Who is it for?

For brands sitting on a dormant email base, for online retailers who want to raise customer lifetime value, and for any company that wants to do email properly.

## Frequently asked questions

### How do we stay GDPR compliant?

Explicit consent, proof of opt-in, simple unsubscribe and clean data handling. We put the framework and the right habits in place.

### How often should we send?

Often enough to exist, not so often that people tire. The right frequency depends on your audience, and we calibrate it with data.

### How do we avoid the spam folder?

A clean list, technical authentication (SPF, DKIM, DMARC), quality content and real engagement. Deliverability is built, it cannot be bought.

## Further reading

- [First-party data: building your customer base from scratch](https://dotsland.com/en/first-party-data-from-scratch/). The contact base nobody can take away from you.
- [GDPR: what a marketing team has to keep in order, day to day](https://dotsland.com/en/gdpr-day-to-day-marketing/). The daily routine, not the big project.
- [The cookie banner: designing it and writing it, button by button](https://dotsland.com/en/cookie-banner-design-and-wording/). Refusal as easy as acceptance, and purposes in one sentence.
- [Your open rate no longer measures readers, it measures machines](https://dotsland.com/en/email-open-rate-is-broken/). What to steer by instead.

[All Dots Papers](https://dotsland.com/en/dots-papers/)