# Data & Analytics / Performance

> You only steer well what you measure. We put reliable measurement in place, and dashboards you understand at a glance.

- Original page: https://dotsland.com/en/expertise/analytics-and-performance/
- Language: en
- Published: 2026-08-07T13:50:39+02:00
- Updated: 2026-09-08T19:50:17+02:00
- Publisher: Dotsland, https://dotsland.com/en/

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## In brief

- A tagging plan and a clean, compliant GA4 configuration
- Clear dashboards built for decisions, not 200 metrics
- Reading journeys and pinpointing where visitors drop out
- Consent handling and reliability of collection
- Concrete recommendations, reassessed regularly

You only steer well what you measure, and you only measure well what is correctly configured. Too many companies have a Google Analytics installed by default, which they never open because it answers no useful question.

We put data back at the service of decisions: clean, compliant tracking, and dashboards that read at a glance. No more 200 metrics that say nothing; just the few indicators that move your business.

## Our approach

1. **Tagging plan.** We define what genuinely needs following: conversions, key events, journey steps. We measure what counts, not everything that is possible.
2. **Clean GA4 implementation.** Rigorous configuration, consent handling, data quality control. A sound base you can rely on.
3. **Decision dashboards.** Action-oriented dashboards, designed to answer your business questions rather than to impress.
4. **Reading and recommendations.** We interpret the figures, spot where visitors drop out, and turn that into concrete actions, reassessed regularly.

## What you get

- A documented tagging plan and a properly configured GA4.
- A clear dashboard (Looker Studio or equivalent), available to your teams.
- The main friction points of the journey, identified.
- A regular review session with prioritised recommendations.

## Who is it for?

For e-commerce and lead generation sites that already have analytics but do not use it, and for any team making decisions on gut feeling for lack of reliable data.

## Frequently asked questions

### Is our tracking still reliable with blockers and consent?

That is exactly the issue of the moment. We configure measurement that respects consent and, where it makes sense, strengthen collection server-side so you are no longer flying blind.

### How many metrics should we follow?

Few, but the right ones. A useful dashboard fits on one screen and answers precise questions.

### Do we need to change tools?

Rarely. In the vast majority of cases, a well-configured GA4 and one data visualisation tool are more than enough.

## Further reading

- [Your tracking may be lying to you in silence. Here is how to see it.](https://dotsland.com/en/tracking-server-side-lying-in-silence/) The measurement gaps that trigger no alert.
- [GA4 is installed everywhere, and badly configured almost everywhere](https://dotsland.com/en/ga4-badly-configured/). The settings that change your figures.
- [The tagging plan: the document that decides whether your figures are right](https://dotsland.com/en/tagging-plan-web-optimisation/). What a tagging plan contains, and who writes it.
- [Consent Mode v2: advanced mode may be doing nothing for you](https://dotsland.com/en/consent-mode-v2-what-google-expects/). The threshold above which modelling actually exists.
- [Exporting GA4 to BigQuery: when a smaller company really needs it](https://dotsland.com/en/ga4-bigquery-export-when-you-need-it/). When BigQuery earns its place, and when it is spending without a use.
- [Audience measurement without consent: what the French regulator actually says](https://dotsland.com/en/audience-measurement-without-consent/). Measuring your audience without collecting consent, and what the exemption really covers.
- [Consent rate: what refusal costs your decisions](https://dotsland.com/en/consent-rate-what-refusal-costs/). What refusal costs your channel comparisons, and how to correct for it.
- [Choosing a consent management platform: seven criteria and a ten-minute test](https://dotsland.com/en/choosing-a-consent-management-platform/). What to check before signing, and the test you can run yourself.

[All Dots Papers](https://dotsland.com/en/dots-papers/)