Choosing a consent management platform: seven criteria and a ten-minute test
Many banners appear while the trackers are already loading. How to check yours in ten minutes, and which criteria to choose your consent platform…
Archive
Category: GDPR
Consent, cookies, personal data and what a marketing team must keep in order.
Exporting GA4 to BigQuery: when a smaller company really needs it
Three limits of GA4 justify an export to BigQuery, the rest is over-engineering. The real cost, the SQL skills required, and why to switch…
Audience measurement without consent: what the French regulator actually says
Most French sites believe they benefit from the CNIL consent exemption. Very few actually meet the six conditions it requires, and Google Analytics is…
Consent rate: what refusal costs your decisions
When 40% of visitors refuse, the problem is not the lost volume: it is that refusals are not spread at random, and that your…
The AI Act applies to your online shop. Yes, yours.
Chatbot, recommendations, AI-written product pages: your shop already uses AI, and the AI Act applies. What the regulation asks of an online retailer, and…
Your tracking may be lying to you in silence. Here is how to see it.
GA4 counting a sale twice, invisible conversions, consent badly reported: broken tracking never warns you. A consultant's audit method, with a real case.
The cookie banner: designing it and writing it, button by button
Refusing as easy as accepting, purposes written in one sentence, videos loaded after agreement: the cookie banner is designed and written, button by button.
GDPR: what a marketing team has to keep in order, day to day
Records, retention periods, processors, deletion requests: the GDPR workstreams that land on marketing, and the checklist to know where you stand.